Brands Dash Google Ads × Shopify

Generated 2026-06-17 15:58 GMT+3 · local-1558

From: To: Range: Compare to:

Spend target: ROAS target: Net ROI target: Brand:

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▸ Top line

Ad spend

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Shopify revenue (G)

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True ROAS

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Google ROAS

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Attribution gap

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▸ Google contribution incl. downstream · credits Google with ALL orders from customers it originally acquired (email returns, sub renewals, direct returns)

LTV revenue

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LTV ROAS

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LTV uplift vs True ROAS

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▸ Total contribution incl. halo · True + LTV + estimated halo (Google ad exposure driving later organic/direct visits we can't track deterministically)

Halo revenue

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Total ROAS

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Total uplift vs True

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▸ Upper-funnel performance · Demand Gen / Video / Display / PMax · uses Eff. ROAS (Google's modeled value) · conversion-lag distribution helps timing

UF spend

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UF G.Conv

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UF Eff. ROAS

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Active UF campaigns

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Conversion-lag distribution sample size: —

How long after the click does the typical upper-funnel order arrive? Use this to decide how long to give a new DGen campaign before judging its ROAS.

Percentile	Lag (hours / days)	Read
p25 (fast quarter)	—	25% of orders happen within this lag
p50 (median)	—	half are faster, half slower
p75	—	75% within this — informal "wait this long before judging"
p95 (long tail)	—	95% — full attribution window for DGen

▸ Profitability & CPA

Net profit

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Net ROI %

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Google CPA

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spend ÷ G.conv

Real CPA

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spend ÷ Shopify orders

Target Google CPA

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▸ Pacing vs targets

Daily spend (avg over range)

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True ROAS

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Daily trend

Campaigns — True ROAS · Net ROI · CPA

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Campaign	Trend 30d	Type	Spend	S.Ord	G.Conv	G.ROAS	G.CPA	Real CPA	Tgt CPA	True ROAS	Eff. ROAS	Net ROI	LTV ROAS	Halo ROAS	Total ROAS	Total ROI	Subs %	Refund %	Lag	Gap

▸ Product Performance · Shopify line items aggregated by product · current date range · brand-filter aware

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Product	Orders	Qty	Revenue	Margin %	Subs %	Top campaigns

▸ Keyword Audit · current range · True ROAS per keyword via GCLID-matched Shopify orders

Data is only fully accurate from approx. June 2, 2026 onwards — that's when the Customer Pixel pipeline went live and GCLID coverage jumped from ~50% to ~97%. Earlier date ranges in this section will undercount True ROAS for keywords because half of their actual orders weren't keyword-attributable yet.

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Min cost € Exclude brand Only Shopify-matched

Keyword	Match	Ad group	Cost	Clicks	S.Ord	S.Rev	True ROAS	Real CPA	Subs %	Waste

▸ Search Term Audit · current range · Search campaigns only

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Min spend € Only zero-conversion Exclude brand campaigns

Search term	Campaign	Matched keyword(s)	Impr	Clicks	Cost	Conv	CTR	Action

Rolling windows · deltas vs preceding equal-length period

Last 3 days

Spend

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Shopify rev

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True ROAS

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Gap

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Last 7 days

Spend

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Shopify rev

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True ROAS

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Gap

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Last 14 days

Spend

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Shopify rev

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True ROAS

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Gap

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Last 28 days

Spend

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Shopify rev

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True ROAS

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Gap

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Diagnostics